Snopro is approaching its 10th year in 2020. Nearly 11 years since the first incarnation of the logo was created. Now, having proven itself as an established business, it feels the right time to update Snopro.

Introducing the new look Snopro.

Snopro is approaching its 10th year in 2020. Nearly 11 years since the first incarnation of the logo was created. Now, having proven itself as an established business, it feels the right time to update Snopro.
Introducing the new look Snopro.

Originally an idea that sat on the pages of a scrapbook, the business negotiated infancy, overcame challenges in adolescence and now as we enter business maturity we feel it is the perfect time to reassess the way we appear to our audience. Being careful not to lose the essence of where we have come from.

Like a ski bum who’s growing up a little, but in his heart, there’s still nothing better than being out on the hill with buddies. Snopro has come a long way since the first logo was thought up, and hey it’s still pretty recognizable even it’s straight out the noughties.

We sat down with founder, Justin Worth, to discuss the evolution

That’s the very 1st logo I created back in 2009 (above), 2 years before I had the guts to start Snopro.

Snopro was started on a meagre budget like most new businesses. Running out of a home.

Engaging with a professional design company like Feast Creative, who worked on the new design, was simply not in the budget at the beginning. You find ‘a guy’ who does a bit on the side and get a logo and hope the concept has legs. 2020 Snopro is in its 10th year and the concept is now proven. It’s time to mature and ‘simplify’ the look, keeping the ‘green’ as a nod to the old and moving ahead with an idea that was always in my mind, explains Justin.

Alongside the logo, the strapline also had to change. In fact, back in 2011, our vehicles displayed a combination of mottos: ‘Skis, Boards, More, Right to your door’ and ‘Skis, Boards and Service Delivered’. Whilst you can get skis and boards from any rental store, our USP is definitely the service.

Introducing the new look Snopro.

Snopro has grown up.

Originally an idea that sat on the pages of a scrapbook, the business negotiated infancy, overcame challenges in adolescence and now as we enter business maturity we feel it is the perfect time to reassess the way we appear to our audience. Being careful not to lose the essence of where we have come from.

Like a ski bum who’s growing up a little, but in his heart, there’s still nothing better than being out on the hill with buddies. Snopro has come a long way since the first logo was thought up, and hey it’s still pretty recognizable even it’s straight out the noughties.

We sat down with founder, Justin Worth, to discuss the evolution

That’s the very 1st logo I created back in 2009 (above), 2 years before I had the guts to start Snopro.

Snopro was started on a meagre budget like most new businesses. Running out of a home.

Engaging with a professional design company like Feast Creative, who worked on the new design, was simply not in the budget at the beginning. You find ‘a guy’ who does a bit on the side and get a logo and hope the concept has legs. 2020 Snopro is in its 10th year and the concept is now proven. It’s time to mature and ‘simplify’ the look, keeping the ‘green’ as a nod to the old and moving ahead with an idea that was always in my mind, explains Justin.

Alongside the logo, the strapline also had to change. In fact, back in 2011, our vehicles displayed a combination of mottos: ‘Skis, Boards, More, Right to your door’ and ‘Skis, Boards and Service Delivered’. Whilst you can get skis and boards from any rental store, our USP is definitely the service.

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